Header Tag Optimization Techniques in 2017 by FroggyLeap, institute for SEO Course in Kolkata

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As we are discussing about the main factors of On-Page SEO, in this section we will discuss about the third and one of the most important factors - The Header Tags. 

What are H Tags?

Header tags or H tags are basically heading of the post or the page. It is the main title of the post also. This is the most eye catching lines that attract user attention whenever they visit any webpage or blog post. It also improves the search engine visibility also. 

Types of Header Tag

If we look through the coding part of any page i.e. HTML, we can see that a page can contain 6 types of header tag ranging from H1 to H6. 






Among this header tag, H1 is the most important in respect of page decoration and SEO. Search engine gives most preferences to the header which belongs to H1 and H2. So in a well optimized web content or blog post, like page title, Primary Keywords must be present in H1 tag and Secondary Keyword in H2 tag respectively. 

Moreover header tag is used to split the content in small paragraph. Each of these paragraphs contains a unique header that represents the types of page content and helps spiders to relate the relevancy. 

See the picture below:

Now see different types of header tags. As we have discussed, it is of 6 types  :

How to style H1 Tag in CSS?

By default, a non styled H1 tag does not look attractive in browser. It appears in extremely large font with black text. So if you are really concerned about the layout of the page and its look and feel – it’s better to beautify them with CSS. In that case an external CSS will work fine. See the example below :


h1, h2, h3, h4, h5, h6 { 
font-family: 'Scope One', serif; 
font-weight:normal; 
text-decoration:none; 
font-style:normal 
} 


h1 { 
color:#3b3b3b; 
font-size:27px; 
line-height:1.3em; 
text-align:center; 
margin-bottom:15px; 
} 


h1 a {
color:#3b3b3b; 
text-decoration:none 
} 


h1 a:link, visited, active {
color:#3b3b3b; 
text-decoration:none 
} 


h1 a:hover { 
color:#000
}

Example of Header Tag (H1)

We have discussed earlier that a header tag is very much important for a page in terms of user experiences and search engine perspective. But many designers failed to style it properly. An experienced Search Engine Optimizer also must have the knowledge about how to style a header tag in respect of SEO perspective. Here is the example. 

Let’s assume that our primary keyword is "SEO Course in Kolkata" 

Example of Poorly optimized Header Tag (H1):

"Welcome to our web site. Here we offer SEO service that help to rank your website in Google SERP" 



Example of well optimized Header Tag (H1):

"Welcome to our site. We are Kolkata based organization. We offer SEO Course to students in Kolkata" 



Example of best Header Tag (H1):

"Are you looking for SEO Course in Kolkata? Join us. We offer the best SEO Course you are looking for. Enrol today" 

How to optimize Header Tags?

Optimization is an art especially when you are dealing with header and content. Generally what comes in our mind first when we thing of header tag is H1. Rest comes H2, H3 respectively. For SEO, search engine gives higher signals for a well optimized H1 tag. Though search engine in 2017 are smart enough and we must be very vigilant while writing header tags. Here are some proven techniques that tell how to optimize header tags.


1. H1 must be unique in all pages within a website i.e. no single page should contain same or identical copy.


2. H1 must have the Primary Keyword or Focus Keyword within it. It’s a best practice to start with the targeted primary or focused keyword.


3. One page or post should have only one H1 tag i.e. One Page – One H1.

4. Writing H1 is an art. So make it descriptive or human friendly to understand.


5. It’s a best practice to start H1 tag with “WH” question word and answer it in a descriptive way.


6. Do not over stuffed H1 tag with keywords. Search engine in 2017 is smart enough to differentiate what is well optimized and what is spam content.


7. Do not use irrelevant words or content in header. Google loves relevancy and try to maintain it.


8. Incorporate relevant content right after header tag. Each header whether it is H1 or H2 or H3 should be prior of the paragraph content.


9. Always maintain header tag order. H1 should be first, then H2 to H6.


10. A web page or post can have multiple H2 tag (but not for all). H2 tag should contain secondary keyword or variations of LSI. It’s a good practice to follow. 


That is all about Header Tag optimization. Hope you all will like this. 
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