META DESCRIPTION OPTIMIZATION TECHNIQUES 2017 - BY SEO TRAINING IN KOLKATA

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To day we well discuss about how we can optimize Meta Description for our web pages or blog post. Lets start with 

What is Meta Description?

Meta Description is one of the important factors for On Page SEO. Meta Description is HTML attribute that tells about the contents of the web page. Technically Meta Description do not provide any ranking signals to Search Engine but it helps a lot to obtain click through rate in SERP. 

Why Meta Description is important?

Based upon the Meta Description a user decides whether they should click and visit the page or not. Optimizers can use primary keywords in description very preciously, even they can use the phone number also in Meta Description. If the keywords in description matches with search query it become bold and draw user attention that helps to increase page visits and direct traffic. The ultimate gain is increase in CTR

Where to add Meta Description?

It is very important to add any Meta Description tag within web page carefully. Everything should be placed where it should be. In that case Meta Description should be within head section of the html.

In case of any CMS website like WordPress if SEO plug-in e.g. Yoast is used, optimizer should have full control over it and description should be within “Meta description” section. See the picture below:

How to optimize meta description?

Below are the points to be kept in mind while optimizing Meta Description. Just follow the simple rules:

• Maximum Meta Description length should be within 160 characters including space, numbers and special characters. It is better to keep it within 150 to 155 characters.
  
• Meta Description should be unique for all pages. No other pages should have same description like others. If it happens it may send negative signals to search engine. Optimizer can see the issue in Search console and fix it.
  
  
  
•  Always use primary or focused keyword in the description tag. It is good practice to use at the beginning of the tag. If primary keyword is placed in Meta description, search engine displays it in bold which help to attract user attention and CTR.
  
• Description content should be written in simple human written language. There should not be any exaggeration, spelling mistake and grammatical error.
  
• It is a good practice to use company phone no or Toll Free no in description. It helps to get direct call and conversion.
  
• Last not the least; Meta Description copy should be very appealing to user as it is the only thing that represents your site or blog content within 160 words in the SERP. It makes any user to get acquainted with your site content, your products or service. In short you can say it is the advertisement area that you must utilize. 

So friends, this is very simple rules that search engine want you to follow. Just obey the guideline and see the performances. It will boost your incoming traffic and conversion for sure.

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