Friday, February 24, 2017

SEO TRAINING INSTITUTE IN KOLKATA REVEALS PAGE TITLE OPTIMIZATION TECHNIQUES IN 2017


Hello Friends, Welcome to FroggyLeap - The best SEO Training Institute in Kolkata.

Today we will discuss about one of the most important aspect of on-page SEO, that is Page Title optimization.  

A well written and optimized page title not only sends a huge amount a positive ranking signals, it is the first things that catches the attention of a user first. If it matches the intention of the user, your site gets clicked. So again what is important is proper optimization and of course relevancy. 


Now let’s explore some of the Page Tile Optimization aspect:


  • Page Title should be maximum 70 characters long. It should contain all alphabets, spaces, numeric value and special characters within this 70 character space. It is the blue-link text that appears in the SERP. If it exceeds, the extra will be truncated. So it is good practice to write page title within this specified character limit.





  •  Page Title should be unique for every page. There should not be any duplicate or same title for any other pages. Page Title should be within the head tag. Many people write the page title in the body tag which is a blunder. So be careful.




  • Always use Primary Keyword in the Page Title, better at the beginning. Next you can put secondary keyword also but do not over stuff it. Google does not like overstuffed keywords and the most important point is again the relevancy. Before placing primary keyword in the title section, always do a keyword research like its competition, monthly visitors etc. It will help optimizer to decide whether they should start with a medium competition or high competition keyword.



  • Do not forget to write down brand name your organization at the end of the title tag. If the page title is within 70 characters with enough space, put the brand name. It works.


  • Try to avoid stop words in Title. Stop words may be in the form of articles (a, an, the), pronouns (we, they), prepositions (in, of, for) and conjunctions (and, but, if). Believe me it has no SEO value in page title. Be very creative while writing article as it draws a huge amount of ranking signals for your WebPages.


So friends, this is the on-page optimization techniques that you must follow if you want to rank your website on top of Google SERP. It is simple but have huge impact on organic SEO rank. 

For detail, please visit our website www.froggyleap.com where we provide SEO Training in Kolkata, PPC Training in Kolkata and Photoshop Training in Kolkata to students and digital marketing professionals.


Our Address:


FroggyLeap
Gurdaha, Nutan Pally, 
Shyamnagar 
Kolkata-743127 
West Bengal
India


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